Crash Course in Stakeholder ManagementGet your program into the success zone through structured and effective stakeholder managementChangeis not a threat, it’s an opportunity. Survivalis not the goal, transformative success is.”“ Seth GodinObjectives of this Expert Toolkit GuideCrash Course -Stakeholder Mapping & Management v1.2© 2017 EXPERT TOOLKIT | ALL RIGHTS RESERVED | USAGE PERMITTED ASPER USER AGREEMENT31.Provide a baseline understanding of stakeholder mapping and how it can deliver value in a business context2.Outline the 5 key steps to do stakeholder mapping successfully3.Provide a structured approach to stakeholder identification, stakeholder communication planning and stakeholder disposition assessment development4.Share templates for best practice stakeholder identification, stakeholder communication planning and stakeholder disposition mappingWhat is a Stakeholder?Crash Course -Stakeholder Mapping & Management v1.2© 2017 EXPERT TOOLKIT | ALL RIGHTS RESERVED | USAGE PERMITTED ASPER USER AGREEMENT4A stakeholder is an individual or group that has an interest in the outcome of an initiative or program/project, and that must actually change a certain role, skill, procedure, attitude, or behavior. Stakeholders can include customers, suppliers, board members, management, employees, shareholders, special interest groups, alliance partners, government bodies, associations and regulatory authorities.For any change program to have a enduring impact, it is vital to win the buy-in of key stakeholdersCrash Course -Stakeholder Mapping & Management v1.2© 2017 EXPERT TOOLKIT | ALL RIGHTS RESERVED | USAGE PERMITTED ASPER USER AGREEMENT5The reality on change communication:–Every organization rates good communications as a key success factor in implementing change–The majority of projects fail in part because there is ineffective communication–A large proportion of organizations rate poor communication as the key barrier to successful changeWhat we want communication to be:–Inspirational and engaging–Timely, relevant and useful –Responsible and reciprocal –Clear, simple and practicalAn effective communication approach is critical to effecting changeStakeholder management is a critical and ongoing process of any significant program that will drive changeCrash Course -Stakeholder Mapping & Management v1.2© 2017 EXPERT TOOLKIT | ALL RIGHTS RESERVED | USAGE PERMITTED ASPER USER AGREEMENT6•Stakeholder Management is a continuous process of reviewing the influence and standpoint of the stakeholders impacted by and necessary-for change to be successful•Management of stakeholders can be done in a variety of engagement and communication methods. Important consideration should be placed on their demeanor towards the change, seniority and degree impacted. It is quite common that 1:1s are the only suitable method of stakeholder engagement due to the sensitivity of the program or the political landscape.•Stakeholder mapping is about understanding the relationship between the stakeholders, theirinfluence and support for the change being sought.Stakeholder Map There are 5 components involved in stakeholder mapping and managementCrash Course -Stakeholder Mapping & Management v1.2© 2017 EXPERT TOOLKIT | ALL RIGHTS RESERVED | USAGE PERMITTED ASPER USER AGREEMENTPage 7The 5 Change Elements2. CaptureDevelopment of a stakeholder identification template and creating an entry for each stakeholder or stakeholder group4. PlanningDeveloping an action and communication plan for each stakeholder based on their current commitment and the desired future state commitment5. TrackingTracking actions and monitoring progress and changes over timeFollowing these 5 steps in any large program will serve to understand stakeholders well and secure their support1. IdentificationIdentification of all the stakeholders involved in the transformation program -these can be individuals, functions, communities, groups, suppliers, customers 3. MappingMapping each stakeholder according to their respective level of commitment, influence and impact of changeStakeholder Identification and Information CaptureCrash Course -Stakeholder Mapping & Management v1.2© 2017 EXPERT TOOLKIT | ALL RIGHTS RESERVED | USAGE PERMITTED ASPER USER AGREEMENT8•Identify stakeholders and assess their positioning, role, impact, influence and issues •Carry out a communications audit and stock-take to understand the culture, methods and channelsAssess each stakeholders’ current behavioral position and future behavioral position needed to support the changeStakeholder mapping is a critical first step in engaging and communicating for successCrash Course -Stakeholder Mapping & Management v1.2© 2017 EXPERT TOOLKIT | ALL RIGHTS RESERVED | USAGE PERMITTED ASPER USER AGREEMENT9What it Stakeholder Mapping?•A tool or method that helps answer the questions: –Who are our stakeholders?–Where do they currently stand on issues associated with this change program?–Where do we need them to be in terms of their level of support?How does it help•Stakeholder mapping requires the identification of key individuals and groups touched by the initiative•It also directly influences the focus and effort of communication and planningTips•Resistance to change typically comes from the “fear of the unknown” and a lack of information. Stakeholder mapping is very helpful when creating communications and mobilization plans that need to be tailored to specific stakeholder targets to address their concernsNext >